Krystal Kitahara

With the use of innovative solutions and business strategies - combined with the unrelenting ability to identify new revenue streams to achieve business objectives and sustain long-term growth - Krystal is the driving-force behind Yummi Karma’s success and is a recognized expert in the cannabis industry.

Krystal attended Fresno State where she started her first company on campus before graduating with a Bachelor’s Degree in Business and Entrepreneurship. With a love for business and cannabis, Krystal walked away from a media sales career in 2014 to launch her first cannabis brand, Yummi Karma. After receiving the first manufacturing license in Orange County, CA, Yummi Karma revolutionized the industry with savory edibles and California’s first line of tinctures. In 2016, Krystal sought to create a brand that embodied her vision to target women’s health and launched High Gorgeous with a lineup of infused beauty products.

As Chief Executive Officer, Krystal brings a fresh perspective to the industry and has successfully built cannabis brands that appeal to and empower women. A visionary leader, Krystal’s enthusiasm for the future of cannabis has her rising to any challenge, never letting the word “no”' defeat her in the pursuit of success.